Nicknamed "the father of public relations," Edward Bernays (1891-1995) was a pioneer in the fields of propaganda and PR. Combining theories on crowd psychology with the psychoanalytical ideas of his uncle, Sigmund Freud, Bernays elucidated how corporations and politicians could manipulate public ...

  • IG PUB
  • Erscheinungsdatum: 27.07.2021

Softcover

19,50 € *

Neuerscheinung / Neuauflage 2. Halbjahr 2021 - vorbestellbar Auf den Merkzettel